Jen Beugen
Not about nuts but about the idea
havas media group
How to create a differentiating and fresh communication?
Сompetitors
The category is so poor that I even can't find examples.
So let's go on!
PROBLEM
As in situation with chips, brands have a lack of communications or doing it:
Through football theme
Everyone is doing the same.
In talking about party
Everyone is doing the same.

Through creative without sense
Everyone is trying to do the same.
IDEAS
Let's talk about why.

Why do NIC NAC'S exists?
Yeah, we know it's a sh*t but let's make a story.
BECAUSE WE WANT
TO STRUGGLE WITH HUNGER
TO MAKE YOUR DAY EASIER
Struggle with an enemy is the perfect way to get own story for a years.

So we can struggle it in couple ways:

— JUMP IT
— TAME IT
— or just show a dinosaur
Key Message for all ways: "Fight your hunger"
JUMP OVER
THE HUNGER

when hunger rawrs
nic nac's try first
TAME YOUR HUNGER
idea monopolisation
Depending what key message will be chosen:
Create a trampoline in downtown of the cities
If we will take a key message with word JUMP
Ask graphic artists to create a motion graffiti near the railway stations
So when people will travel by train they will see how someone jumping over the hunger and their will be logo of Nic Nac's.
Create a dinosaur figure in downtown or near the paleontological Museum
It might be funny to show people how they feel when hungry
MUSIC
I figured out that "Cro" is one of the most popular artist and it's quite suitable for Nic Nac's possible video ads.

The question is should the artist write a song for Nic Nacs or the artist will become just a face of the product?
TOTAL
WE WILL BE FUN
WE WILL LOOK DIFFERENT
WE WILL FIND OUR OWN WAY
THANK YOU!
Made on
Tilda