havas DIGITAL UKRAINE
Something you can talk about
WHY
KIT KAT
TALK THROUGH SOCIAL MEDIA?
BECAUSE WE WANT TO MAKE
OUR BREAK USEFUL
A USEFUL BREAK
Insight:

People want to spend their free time of work by learning something cool, reading news or watching TED.

They don't want to consume content that is not relevant to them.
Like flying chocolate. Really?

5 minutes
Heading about the short period of time while user's break. We notify and offer user to act with advantage.

We notify about you have 5 minutes to learn and practice something new.

For example, one new word on different languages.


5 minutes of phonemail with your mom
Instastories + education
Just procrastinate.
Sometimes you need just to relax.
Turn your phone off.

LIVE STREAM
15 minutes of live stream
from educational platforms like
Projector, KAMA, LABA, Unit City, TED.
15 minutes stream with a cool person
BECAUSE KIT KAT PROVIDES
A TIME WELL SPENT TO YOU!
2. Visual communication
Visual communication.
Just bright, colourful and playful content.
A lit bit of fun talk
A lit bit of taste selection
Involving by possibility of voting
Push your feed with the meme or a joke
3. Kit Kat Museum
Surprise your audience.
Tell them a story.
Kit Kat since 1973!
How it works
1
4-6 posts per months
To attract
To build a visual talk of Instagram page
To earn the first seeds of subscribers and engagement

2
10-12 posts per months
To engage more
To convert subscribers into readers
Readers into fans of your IG page
3
Collaborations with bloggers /
Turning on promo campaigns
To prove your brand communication outside the IG posts
Everybody should know — KitKat is the real thing.
TOTAL
WE WILL STAND FOR SOMETHING
WE WILL FIND SOME TOUCH POINTS WITH PEOPLE
THANK YOU!
Made on
Tilda