STUDY CASE:
"CITY FOOD MARKET "
I worked under the city food market
CITY FOOD MARKET — IS THE MARKET PLACE WITH 22 VENDORS (SMALL RESTAURANTS) AND THE MUSIC SCENE.
the background
Ukraine, Odessa. New place is opening.

We discover that there're 21000+ eating places in Ukraine.
Odessa — second city in Ukraine by restaurant popularity.
the problem
We have made a research of how brands in this category communicate.
Nobody talks about emotions. Nobody talks about "Why" but about "What".
the solution
Start talk about emotions and to become different among others.

ONCE I WAS LISTING MY PHOTO GALLERY ON MY IPHONE
AND I FOUND THE VIDEO WITH MY FARTHER THAT I'VE RECORDED
2 YEARS AGO.
Обычный вечер с моим папой
4K Time-lapse Clip
MY DAD IS A FAN OF COOKING. AND WHILE COOKING HE ALSO DANCES.

IS IT A REAL INSIGHT?
So the best way we offer to communicate is a DANCE.

Why?
1
This is new

2
THIS IS EMOTIONAL

3
It's about us
Talk Value — happiness & joy through the dance.
ЖИВИ В #ФУДОВОЛЬСТВИЕ
4K Time-lapse Clip
THIS IS A PLACE WHERE THE CONSUMER SHOULD REMEMBER ABOUT CITY FOOD MARKET
Made on
Tilda